Social Media Manager

Now Hiring | Global Bridal Brand | Gold Coast

The Brand |

This Queensland based bridal brand is internationally renowned, and redefining the bridal experience. During an exciting time of growth, they are elevating their brand identity with a focus on refinement, beautiful execution and fearless innovation. 

We are now seeking a Social Media Manager who is equally as passionate about curating a stunning social presence as they are about diving deep into the performance of socials to ensure they are meeting overarching business goals.

The Role |

The Social Media Manager will be responsible for planning, creating, and publishing content across all brands social channels- Instagram, TikTok, Pinterest, LinkedIn, and Facebook. You’ll work closely with the creative and digital team to develop a strategy that feels elevated, original, and emotionally resonant.

You’ll collaborate with the in-house creative team and broader marketing department to bring concepts to life in real-time - crafting a scroll-stopping social presence that engages and inspires brides across the world.

• Redefine and evolve our social media pillars to better reflect our brand identity, vision, and values

• Develop and execute weekly content calendars that balance brand storytelling with commercial objectives

• Work with the creative and marketing teams to translate seasonal campaigns into platform-appropriate content

• Plan, shoot, and edit content (photo and video) optimised for Instagram, TikTok, and Pinterest

• Ensure all social content reflects a cohesive brand aesthetic and speaks to our global audience with impact and intimacy

• Monitor and stay ahead of platform trends, with the aim to lead

• Report weekly and monthly on performance metrics, using insights to guide future content decisions

• Test content formats, posting rhythms, and creative ideas to optimise engagement and reach

• Track competitor performance and evolving bridal and fashion trends across social

• Collaborate with the customer experience and marketing teams to ensure timely, meaningful interactions with our online community

• Respond to DMs, tags, and comments where appropriate to foster a high-touch, responsive brand presence

• Work cross-functionally with marketing, partnerships, retail, and e-commerce teams to support key launches and brand moments

The Skillset |

• 3+ years of social media experience in a fast-paced fashion, lifestyle, or content-driven brand

• Strong visual instinct with the ability to create beautiful, editorial content across photo and video

• Deep familiarity with Instagram, TikTok, Pinterest, Meta Business Suite, and scheduling/analytics tools

• Excellent writing skills and a sharp eye for detail, tone, and timing

• Comfortable interpreting data, measuring success, and making strategic improvements based on performance

• Collaborative mindset and ability to thrive in a creative, high-output environment

• Passion for bridal, fashion, and building an aspirational brand presence

The Offer |

• Collaborate with a passionate, ambitious, and creative team based in stunning Burleigh headquarters

• Strong salary and relocation support available

We would love to see your work – make sure you apply with supporting documents that showcase both your creativity and quantifiable achievements in your career!

The Talent Mill Recruitment division is a bespoke recruitment consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries. With more than 10 years of specialist expertise with luxury retail, Australian & Contemporary designer, beauty, and lifestyle brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as trusted support to founder-led start-ups, SME’s, and multinational corporations within the fashion & retail industry.

Recruitment – but make it ethical, not transactional.  Quality over quantity – always. Truly consultative and delivered at pace.  We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition – one where we develop long term, meaningful relationships with all stakeholders.
  

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