Head of eCommerce & Online Projects - Maternity Cover
Premium Wellness & Lifestyle Consumer Brand
Now Hiring in Sydney
The Brand |
An internationally recognised premium consumer brand with a strong heritage, distinctive retail experience and growing presence in the Australian market.
With continued investment across its retail network, corporate partnerships and digital channels, the business is entering an exciting phase of local growth and is seeking a commercially minded leader to help drive performance across multiple areas of the business.
The Role I
As Head of eCommerce & Online Projects, you will take end-to-end ownership of the group's eCommerce strategy, holding full commercial accountability for revenue, margin and costs while leading the continued evolution of its digital ecosystem.
Working closely with the General Manager and wider leadership team, you will lead a multidisciplinary eCommerce function while overseeing agency partners, digital platforms and major online projects.
Key responsibilities will include:
Owning the eCommerce P&L across multiple brands, with a continual focus on profitable growth
Developing the digital and eCommerce strategy across existing and emerging markets and channels
Leading trading, performance marketing, CRM, retention, content and broader digital initiatives
Driving customer acquisition across Meta, Search, Affiliates, SEO and emerging channels
Building retention, loyalty, subscription and lifecycle strategies to increase LTV
Owning the website roadmap across front-end and back-end development
Leading a significant eCommerce platform migration and subsequent D2C growth strategy
Identifying opportunities to leverage technology and AI to improve efficiency, customer experience and profitability
Managing key external partners across performance, development and CRM/loyalty
Using customer, trading and performance data to identify opportunities across conversion, traffic, basket size and profitability
Leading and developing the internal eCommerce and customer service teams.
The Skillset |
You will be an experienced eCommerce leader who combines commercial ownership with strong digital capability. You are equally comfortable setting the strategy, interrogating a P&L and working closely with specialists and agencies to ensure the detail is executed effectively.
You will ideally bring:
8+ years' experience across senior eCommerce or digital leadership roles
Demonstrated ownership of a multi-million-dollar eCommerce P&L
Experience leading eCommerce across multiple brands, markets or channels
Advanced Shopify / Shopify Plus experience, including leading a platform migration end-to-end
Strong knowledge of performance marketing, CRM, retention and digital trading
Experience building and developing high-performing teams
Confidence managing multiple agencies and senior stakeholders
Strong commercial and analytical capability, with the ability to translate data into action
An innovative mindset and interest in how AI and emerging technology can create greater efficiency and performance.
This is an opportunity to step into a highly influential digital leadership role within a premium Australian brand group, with genuine ownership of the eCommerce function and the opportunity to shape its next stage of online growth.
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.