General Manager - Growth & Marketing
Contemporary Fashion Brand
Now Hiring in Sydney
The Brand |
Lead the next chapter of global growth for an Australian fashion brand, combining marketing and ecommerce expertise with broader commercial leadership.
The Talent Mill is partnering with an Australian fashion business entering its next stage of international growth. With global ecommerce central to its ambitions, the business is seeking a commercially minded leader who can connect brand, customer acquisition and retention with the people, priorities and execution required to scale.
This is an opportunity to work directly with the CEO and CFO, shaping growth strategy and bringing teams together around clear commercial objectives.
The Role |
Reporting to the CEO and CFO, the General Manager – Growth & Marketing will lead the marketing function and drive global ecommerce growth, while working across Sales, Product and Operations to strengthen alignment, accountability and performance.
Marketing and ecommerce sit at the heart of this role. You’ll bring deep expertise in these areas, alongside the commercial judgement and leadership capability to influence the wider business.
You will:
Partner with the CEO and CFO to develop and execute the global growth strategy.
Translate business objectives into clear annual, quarterly and weekly priorities.
Lead and develop the marketing team, establishing clear ownership, performance expectations and accountability.
Oversee brand, content, social, digital marketing, CRM, loyalty, affiliate and influencer strategy.
Drive global ecommerce growth through improvements in traffic, conversion, average order value, repeat purchase and customer lifetime value.
Guide paid media strategy across Meta, Google, TikTok and emerging channels, challenging acquisition costs and marketing efficiency.
Manage agency relationships, ensuring strategy, creative, investment and reporting support commercial outcomes.
Strengthen customer retention through segmentation, personalisation, automated journeys and testing.
Identify international growth opportunities, with particular attention to key global markets.
Align Marketing, Ecommerce, Sales, Product and Operations around shared priorities, resolving barriers to execution.
Work with the CFO to improve visibility across revenue, margin, marketing investment and profitability.
Help build the team capabilities, processes and operating rhythm required for the next stage of growth.
The Skillset |
You are a commercially minded leader with a strong foundation in marketing, growth and global ecommerce. You understand how to acquire and retain customers profitably, build a compelling brand and turn strategy into consistent execution.
Equally comfortable discussing creative direction and analysing commercial performance, you can connect long-term ambition with what teams need to deliver each week.
You’ll bring:
Senior leadership experience across marketing, growth or ecommerce.
Demonstrated success scaling a consumer brand through international ecommerce.
Deep knowledge of digital acquisition, CRM, retention and customer lifetime value.
Strong understanding of Meta, Google, TikTok and ecommerce performance.
Commercial and financial capability, with confidence analysing revenue, margins, acquisition costs and return on marketing investment.
Experience building teams and managing agencies and external partners.
The ability to influence across departments and create clarity around shared goals.
Experience working directly with founders, CEOs or senior executives.
A practical, decisive approach, balancing strategic thinking with hands-on execution.
Experience within fashion, beauty, lifestyle or premium consumer brands will be highly regarded, as will experience growing ecommerce in the US and other international markets.
The Offer |
This is an opportunity to take a pivotal senior leadership role within an Australian fashion business with global ambitions.
Working closely with the CEO and CFO, you’ll have direct influence over growth strategy, marketing performance and how the wider business delivers its next stage of scale.
For a senior marketing or ecommerce leader ready to step into a broader commercial remit, this role offers the scope to make a meaningful impact.
To explore this opportunity, apply through The Talent Mill.
Apply with Ange |
If this sounds like you, reach out to Ange for a confidential chat.
ange@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.