eCommerce Manager
Globally Recognised Contemporary Womenswear Brand
Now Hiring in Melbourne
The Brand |
Our client is a highly successful Australian contemporary fashion brand, founded in Melbourne with an established global customer following and an enviable international wholesale network.
Stocked by some of the world’s leading fashion retailers, the business is now investing significantly in its next stage of growth and transforming its direct-to-consumer channel into a meaningful global business.
We are searching for a commercially driven and highly capable eCommerce Manager excited by the opportunity to build, optimise and scale this channel from the ground up.
The Role |
This is far more than an eCommerce administration role.
You will take ownership of the day-to-day performance, development and growth of the global online business. Thinking like an online retailer and commercial owner, with accountability across revenue, conversion, acquisition, retention and profitability.
Working closely with the CEO, Brand Director and wider Merchandising, Operations and Creative teams, you will help establish the trading rhythms, systems and commercial discipline required to build a high-performing global DTC channel.
Own the commercial performance of the website across key international markets
Drive revenue, conversion, AOV, units per transaction, customer acquisition and repeat purchase
Build and manage the annual eCommerce trading calendar around collections, launches, campaigns and key retail moments
Own the day-to-day trading and optimisation of the Shopify websites
Continually improve navigation, collection pages, PDPs, search, checkout, mobile experience and site speed
Lead online merchandising across best sellers, new arrivals, category priorities, inventory and sell-through
Partner with digital agencies across Meta, Google, paid search, paid social, SEO, affiliate, influencer and retargeting
Monitor CAC, ROAS, MER, customer lifetime value and channel profitability
Develop CRM, email and SMS strategies focused on retention, segmentation and customer lifetime value
Build automated customer journeys across welcome, abandoned cart, browse, post-purchase, VIP and win-back
Improve the end-to-end premium customer experience across delivery, returns, shipping and customer communications
Identify growth opportunities across the US, UK, Europe and Australia
Build clear weekly and monthly commercial reporting and translate data into action
Work with the CEO and Finance team to understand and manage the full eCommerce P&L
Manage and optimise the technology stack, including Shopify, Klaviyo, analytics and digital tools
Identify automation and technology opportunities that improve efficiency and commercial performance
The Skillset |
Ideally 4–7+ years’ experience across eCommerce, digital retail or DTC
Premium fashion, luxury, beauty or consumer brand experience highly regarded
Strong hands-on Shopify experience
Commercially minded with confidence taking accountability for revenue and profitability
Strong understanding of digital marketing and customer acquisition
Experience managing or working closely with digital agencies
Strong CRM, email marketing and customer retention capability
Demonstrated experience using analytics to drive commercial decisions
Strong digital merchandising instincts and understanding of fashion retail
Comfortable reading a P&L and understanding the economics of an eCommerce channel
International eCommerce experience highly regarded
Experience helping scale an eCommerce business particularly valuable
Proactive, analytical, highly accountable and naturally curious
Comfortable shifting between strategy, analysis and hands-on execution
The Offer |
An outstanding opportunity to take genuine ownership of an eCommerce channel at a pivotal point in its growth.
Rather than inheriting a mature function, you will have the opportunity to establish systems, processes and trading disciplines, shape how the channel operates and have a direct impact on the commercial growth of the brand globally.
This is a full-time Melbourne-based role.
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.