Customer and Marketing Analytics Manager
Now Hiring | Global Luxury Fashion Group | Sydney
The Brand |
This is a rare opportunity to join a globally established luxury fashion group, home to a portfolio of iconic, design-led brands with a strong international presence. Known for its craftsmanship, innovation and customer-first approach, the business continues to invest in digital, CRM and omnichannel capability.
(This search is being conducted on a confidential basis. Further brand details will be shared upon signing an NDA.)
The Role |
The Customer & Marketing Analytics Manager is responsible for creating the strategy, leading the execution and developing smarter ways to connect with our customers through data, segmentation and personalization.
This is a hands-on role; you'll define the roadmap while also running campaigns, analysing data and setting up tools in the early stages.
Key Responsibilities |
Lead CRM and customer marketing strategy across two brands, driving engagement, retention and revenue.
Own the end-to-end customer lifecycle including acquisition, onboarding, retention and reactivation.
Deliver segmentation and personalisation strategies using customer, behavioural and transactional data.
Lead the migration from Salesforce to a new CRM platform, partnering with internal stakeholders and external providers.
Optimise automated journeys and campaign performance to improve conversion and reduce churn.
Drive a strong testing and optimisation culture across CRM campaigns and communications.
Establish reporting frameworks and deliver actionable insights to senior leadership.
Manage and develop one direct report while supporting broader team capability.
Partner closely with Marketing, Ecommerce, Retail and HR teams to align on key initiatives.
Ensure all activity aligns with brand positioning and resonates with a Gen Z-leaning customer.
The Skill Set |
4–6+ years' experience in CRM, lifecycle or customer marketing within retail, fashion or ecommerce.
Experience operating in premium or luxury environments, or strong understanding of premium consumer behaviour.
Proven ability to manage multi-brand or multi-channel CRM strategies.
Hands-on experience with CRM platforms (Salesforce or similar) and exposure to system migrations.
Experience leading or mentoring junior team members.
Ability to work both strategically and tactically across multi-brand CRM environments.
Hands-on experience building, executing and optimising campaigns in a CRM platform.
Strong analytical skills — comfortable translating data into commercial outcomes.
Experience building customer segments and personalisation strategies.
Confident, clear communicator comfortable working closely with senior leadership.
The Offer I
High-impact role with ownership of CRM strategy and a major transformation project.
Hybrid working model (2 days WFH).
Stunning CBD office location.
Paid parental leave and flexible working environment.
Opportunity to join a globally recognised luxury group with strong career growth.
Exclusive product discount.
Competitive salary and generous incentive program.
Birthday leave.
Collaborative working environment.
This search is being conducted on a confidential basis. Further brand details will be shared upon signing an NDA.
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.