Brand Director
Globally Recognised Contemporary Womenswear Brand
Now Hiring in Melbourne
The Brand |
Our client is an established Australian contemporary womenswear brand, founded in Melbourne and recognised globally for modern femininity, effortless Australian style and exceptional craftsmanship.
With an enviable international wholesale business and distribution through some of the world’s leading luxury retailers, the brand is now entering one of the most significant growth chapters in its history, building a world-class direct-to-consumer business while continuing to strengthen its global presence.
We are searching for an entrepreneurial and commercially minded Brand Director to join the Executive Leadership Team and take ownership of global Brand, eCommerce and Customer strategy. Reporting directly to the Founder & CEO, this is an exceptional opportunity for a strategic brand builder who wants to create, rather than simply maintain.
The Role |
This is a broad, commercially accountable leadership position sitting at the intersection of brand, digital, customer and growth.
You will own the continued evolution of the brand globally while carrying full commercial accountability for the performance of the digital business — balancing exceptional creative instincts with rigorous commercial thinking.
Highly strategic but initially very hands-on, you will shape how the brand is experienced across every customer-facing touchpoint while building the systems, capabilities and team required to scale its international DTC business.
Own the global Brand, eCommerce and Customer strategy
Take commercial accountability for the eCommerce P&L, revenue, margin and profitability
Develop the three-to-five-year Brand and eCommerce growth strategy
Lead global digital trading strategy across launches, merchandising, pricing, inventory and promotional planning
Own the customer experience across website, campaigns, social, content, CRM, PR, influencers, packaging, events and activations
Develop customer acquisition, retention, loyalty, VIP and personalisation strategies
Accelerate growth across key international markets including the US, UK, Europe and Middle East
Build strategies that complement and strengthen major global wholesale partnerships
Develop brand partnerships across luxury, travel, hospitality, beauty, lifestyle and other premium categories
Lead the evolution of the digital ecosystem across Shopify, customer data, AI, automation, analytics, UX and personalisation
Build a customer insights capability to influence Design, Merchandise, Sales and wider Executive decision-making
Establish reporting, budgets and performance rhythms focused on profitable and sustainable growth
Build and lead a high-performing Brand and Digital team as the function scales
The Skillset |
Senior brand, digital, eCommerce or marketing leadership experience within premium fashion or a comparable consumer brand
Entrepreneurial mindset with a genuine appetite to build new capabilities
Strong commercial understanding with confidence owning revenue, profitability and digital P&L performance
Deep understanding of premium fashion, international retail and modern consumer behaviour
Demonstrated ability to balance creative brand-building with measurable commercial outcomes
Strong knowledge of eCommerce, CRM, customer acquisition, retention and digital trading
Experience building international brand awareness and customer growth
Strong understanding of wholesale and how DTC can work alongside global retail partnerships
Comfortable moving between executive-level strategy and hands-on execution
Highly analytical with the ability to translate customer and performance data into commercial action
Confident cross-functional leader able to influence Design, Merchandise, Sales, Operations and Finance
Ambitious, accountable and energised by an entrepreneurial, fast-moving environment
The Offer |
This is one of the most strategically important appointments in the business and an opportunity to play a defining role in the next chapter of an established Australian fashion brand.
You will work directly with the Founder & CEO, sit within the Executive Leadership Team and have genuine scope to build the brand, digital business and future team around you.
This is a full-time Melbourne-based role.
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.