CRM Specialist
Global House of Modern Luxury
Now Hiring in Sydney
The Brand |
Our client is a global house of modern luxury lifestyle brands, home to some of the most recognised names in fashion and accessories. Built on creativity, optimism, innovation and inclusivity, this is a business with a strong international presence and a clear focus on customer experience, brand storytelling and commercial growth.
They are now looking for a CRM Specialist to join their ANZ team in Sydney, working across two iconic lifestyle brands and playing a key role in driving customer engagement, retention and revenue through data-led lifecycle marketing.
The Role |
This is a hands-on CRM role responsible for leading the end-to-end CRM program across ANZ, driving customer engagement, retention and revenue growth through email, SMS, segmentation, lifecycle journeys and campaign optimisation.
Key responsibilities include:
Own and execute the CRM roadmap across email and SMS, aligned to trading priorities, product launches and lifecycle objectives.
Lead the end-to-end delivery of CRM campaigns across both brands, including briefing, build, QA and deployment.
Manage and optimise the CRM campaign calendar across BAU activity, peak trade periods and key brand moments.
Develop and optimise customer lifecycle journeys across acquisition, welcome, retention, reactivation and winback.
Build and maintain audience segmentation frameworks based on behaviour, lifecycle stage and customer value.
Drive the use of personalisation, dynamic content, triggered communications and automation to improve customer engagement.
Partner with ecommerce, digital, retail, creative, analytics and marketing teams to ensure aligned messaging and a seamless customer experience.
Own CRM performance reporting, including weekly and monthly insights, campaign analysis and commercial recommendations.
Develop and manage a structured A/B testing roadmap across content, cadence, audiences and offers.
Track and optimise CRM performance across key metrics including conversion, revenue per send, engagement, retention, unsubscribe rate and database growth.
Own campaign build and execution within Salesforce Marketing Cloud and Cordial.
Identify opportunities to improve CRM processes, efficiency, scalability and best practice ways of working.
Ensure CRM activity remains compliant with privacy, consent and brand standards.
The Skillset |
Minimum 3 years’ experience in CRM, lifecycle marketing, email marketing or a similar customer engagement role.
Hands-on experience with email and SMS marketing platforms.
Strong understanding of customer segmentation, personalisation, triggered journeys and campaign automation.
Experience building, managing and optimising CRM campaigns from end to end.
Analytical mindset with the ability to turn campaign and customer data into actionable recommendations.
Experience using reporting tools such as Google Analytics, Tableau, Excel or similar.
Strong stakeholder management skills, with the ability to partner cross-functionally across ecommerce, digital, marketing, retail, creative and analytics teams.
Highly organised, commercially aware and comfortable managing multiple priorities in a fast-paced retail or ecommerce environment.
Intermediate to advanced Excel and PowerPoint skills.
Knowledge of online retail, digital marketing and CRM best practice.
Experience with Salesforce Marketing Cloud will be highly regarded, and Cordial experience is highly desirable.
The Offer |
High-impact role with ownership of CRM strategy and a major transformation project
Hybrid working model (2 days WFH)
Stunning CBD office location
Paid parental leave and flexible working environment
Opportunity to join a globally recognised luxury group with strong career growth
Exclusive product discount
Competitive salary and generous incentive program
Birthday leave
Collaborative working environment
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.