Digital eCommerce & Marketing Manager
Contemporary Swim| Sustainable Brand | Remote Role
The Brand |
This brand is a contemporary swimwear and resort-wear label built around a conscious, design-driven philosophy and commitment to thoughtful, quality craftsmanship. With collections designed in Sydney and produced by artisans worldwide, the brand aims to deliver timeless, seasonless pieces that transcend fleeting trends while promoting sustainability and mindful consumption. It offers a curated range of swimwear, resort wear and accessories, with a focus on flattering, feminine silhouettes inspired by coastal living and a modern holiday aesthetic.
Working alongside the founder, director, and key leaders of this cult swimwear brand offers an exceptional opportunity to learn, grow, and collaborate with highly experienced, hands-on leaders who have built a successful business from the ground up. Their complementary skills and commitment to bold, thoughtful decision-making foster an inspiring environment where you can make a real impact.
The Role |
Supported by an eCommerce Coordinator who handles day-to-day execution, the Digital & Marketing Manager will lead the brand’s digital growth and online presence, executing a comprehensive in-house strategy that drives customer acquisition, engagement, and retention while ensuring a seamless eCommerce experience. This role combines campaign management, brand consistency, and data-driven decision-making with hands-on oversight of the online store and digital operations.
Our client is open to both full-time and part-time profiles. The role is full-time with the full scope of Digital, eCommerce and Marketing responsibilities, or part-time (3 days per week) if retaining a Digital Marketing Agency for paid media execution.
Key responsibilities include:
Digital Marketing
Develop and execute in-house digital marketing strategy across paid media (Meta, Google, TikTok Ads), email marketing (Klaviyo), SEO, and organic traffic growth.
Monitor ROAS, optimise campaigns, and scale spend efficiently.
Build data-driven strategies to drive customer acquisition, engagement, and retention.
Manage campaign calendars, budget allocation, and performance tracking for all digital campaigns.
Maintain a strong brand voice and visual consistency across all digital communications.
Marketing
Develop structured marketing and content calendars aligned with product launches, retail moments, and seasonal campaigns.
Drive digital promotional activity across social media and ecommerce channels (e.g., Black Friday, seasonal promotions).
Oversee launch briefs for PR, influencers, and events to ensure alignment with brand objectives.
Track campaign performance, manage budgets, and report on key metrics.
Ecommerce
Oversee daily site operations, including product uploads, content updates, visual merchandising, and UX improvements.
Develop and implement strategies to increase website traffic, conversion rates, and overall customer experience.
Manage platform performance, ensuring stability, scalability, and innovation.
Identify and implement tools, technologies, and integrations to enhance the digital experience.
Stay informed on global digital trends in fashion retail and apply learnings to drive ongoing improvement.
The Skillset |
The ideal candidate is a strategic, data-driven, hands-on digital marketer with proven experience driving growth, engagement, and brand consistency across paid, owned, and earned channels.
Proven experience in paid media strategy and optimisation, efficiently managing ROAS and scalable campaigns (5+ years). (Full-time role only)
Experienced in email marketing, efficiently driving segmentation, automation, and re-engagement strategies (3–5 years).
Proven experience in SEO and content-driven organic traffic growth (4+ years).
Data-driven marketer with proven ability to develop strategies for customer acquisition and retention, efficiently tracking and reporting on.
Proven experience in eCommerce strategy
Efficient in digital campaign and promotional planning.
Proven experience maintaining brand consistency
Efficient in cross-functional collaboration and and ability to work and lead remotley.
The Offer |
Fully remote role with a satellite team that promotes autonomy and work-life balance.
Lead digital and eCommerce strategy end-to-end and
Birthday leave
Clothing allowance
This will not last long! Connect with Mikaela on this one - mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke recruitment consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries. With more than 10 years of specialist expertise with luxury retail, Australian & Contemporary designer, beauty, and lifestyle brands globally, we discover, recognize, and connect inspiring individuals to the most desirable brands as trusted support to founder-led start-ups, SME’s, and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical, not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition – one where we develop long-term, meaningful relationships with all stakeholders.