PR & Affiliates Executive
Globally Recognised Contemporary Womenswear Brand
Now Hiring in Melbourne
The Brand |
Our client is an established Melbourne-born contemporary fashion brand with a strong international customer following and global distribution through some of the world’s most recognised fashion retailers.
As the business strengthens its direct-to-consumer channel and broader global brand presence, they are investing in the team that will drive visibility, influence and measurable customer demand across media, creators, VIPs and commercial partners.
We are searching for a highly organised, relationship-led and commercially curious PR & Affiliates Executive to join the Brand & Communications function.
The Role |
Sitting across the increasingly connected worlds of PR, affiliate marketing, editorial commerce, VIP dressing and creator partnerships, this is an incredibly varied, hands-on opportunity.
Working closely with the Brand Director, eCommerce Manager, Social Media & Content Executive and external partners, you will help ensure the brand is consistently visible in the right places, on the right people and across the right editorial and commercial platforms.
This role suits someone who loves fashion and relationships but is equally interested in the outcome. Perfect for someone who follows opportunities through, understands what performed and continuously looks for ways to improve.
Build and maintain relationships with fashion editors, journalists, stylists, creators, commerce editors and affiliate publishers
Coordinate media requests, collection pitching and brand news
Own the day-to-day coordination and development of the affiliate program
Manage relationships across affiliate networks, publishers and editorial commerce platforms
Grow affiliate revenue while maintaining premium brand positioning
Develop relationships with shopping and commerce editors across relevant fashion and lifestyle publications
Pitch product into seasonal edits, occasion dressing, vacation, swim, gift guides and new-season features
Coordinate links, product feeds, imagery and campaign assets across affiliate partners
Monitor affiliate performance across revenue, traffic, conversion, AOV, new customers and cost of sale
Identify new publishers, creators and commercially valuable affiliate opportunities
Connect creator activity with affiliate links, gifting and measurable performance
Own day-to-day PR sample management across editorial, stylist, VIP and influencer loans
Support celebrity and VIP dressing opportunities and respond quickly to time-sensitive stylist requests
Assist with influencer outreach, gifting, seeding and relationship management
Coordinate international PR agencies and external consultants
Support events, launches, dinners, activations and press appointments
Track media, celebrity, creator, affiliate and editorial commerce coverage
Work cross-functionally to align PR activity with best sellers, launches, stock priorities and international growth opportunities
The Skillset |
Ideally 2–4+ years’ experience within PR, affiliate marketing, communications, fashion, luxury or lifestyle
Fashion PR experience highly regarded
Experience with affiliate networks, publishers or editorial commerce advantageous
Exposure to platforms such as Rakuten, Impact, Commission Factory, LTK, ShopMy or similar highly regarded
Strong understanding of fashion media, publishers, creators, influencers and stylists
Experience supporting celebrity dressing or VIP relationships valuable
Excellent written communication and relationship-management skills
Highly organised with exceptional follow-through and attention to detail
Commercial curiosity and an interest in measuring the impact of PR and partnerships
Comfortable managing multiple time-sensitive opportunities simultaneously
Persistent, responsive, polished and resourceful
Culturally aware with strong fashion instincts
Collaborative while comfortable independently taking ownership
International market experience advantageous
The Offer I
This is a brilliant opportunity for someone looking to develop a modern communications career spanning traditional PR, creators, affiliates and editorial commerce.
You will have the opportunity to shape how the brand is seen by media, stylists, creators and publishers globally while contributing directly to both brand awareness and the growth of the eCommerce business.
This is a full-time Melbourne-based role.
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.