Marketing Lead
Fast Growing Streetwear Brand
Now Hiring in Melbourne
The Brand |
A fast-growing Australian streetwear brand with a highly engaged customer community, expanding retail footprint and strong momentum across both digital and physical channels globally.
As the business continues to scale, they are looking for a commercially minded and creatively driven Marketing Lead to take ownership of the wider marketing function and help shape the brand’s next stage of growth.
This is a broad, hands-on opportunity spanning digital, brand, PR, CRM, paid media and offline activations, with genuine autonomy and the opportunity to make a visible impact across the business.
The Role |
You will take ownership of the marketing strategy and calendar across all key customer touchpoints, balancing brand-building activity with a strong commercial and performance focus.
You will:
Own the marketing strategy and calendar across paid, organic, email, social and PR.
Brief and manage content creators, photographers, agencies and external partners.
Drive PR outreach and build meaningful media relationships.
Concept and execute events, pop-ups, partnerships and retail activations.
Oversee paid media and CRM/email activity to support continued growth.
Analyse marketing performance and identify opportunities to optimise activity.
Manage the marketing budget alongside external agencies and freelancers.
Bring fresh ideas to how the brand builds awareness, engagement and customer loyalty.
The Skillset |
We’re looking for a confident marketing all-rounder with 3–5+ years’ experience, ideally gained within fashion, apparel, lifestyle or a DTC eCommerce business.
You will bring:
Broad marketing experience spanning brand, digital, CRM, paid media, social and PR.
Strong commercial instincts and an understanding of how marketing contributes to growth.
Experience managing agencies, freelancers and external creative partners.
Confidence managing budgets and multiple marketing channels simultaneously.
Strong PR instincts and the ability to build media relationships.
A creative, proactive mindset and willingness to remain hands-on with execution.
The ability to thrive within a fast-paced, entrepreneurial and growing business.
Above all, you will be someone who enjoys variety, ownership and the opportunity to have your fingerprints across the full marketing function.
The Offer |
This is an opportunity to join a growing Australian fashion brand at an exciting point in its evolution, taking genuine ownership of marketing and playing an influential role in where the brand goes next.
The role is based in Melbourne, with a hybrid structure of three days in-office and two days working from home, alongside opportunities to travel as part of the position.
If you are looking for a broad marketing role where you can combine creativity, commercial thinking and hands-on execution within a growing fashion business, we’d love to hear from you.
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.