Established Specialty Retailer
Now Hiring in Melbourne
The Brand |
Take ownership of an established, high-performing eCommerce channel and lead the next phase of digital growth for a successful Australian retail business. This is a rare opportunity to step into a pivotal senior leadership role within a premium omni-channel business entering a significant growth phase across Australia and New Zealand. With an established footprint and strong market positioning, the business is now focused on scaling operations, accelerating retail expansion, and building a best-in-class omni-channel experience.
The Role I
We are seeking an experienced eCommerce & Digital Marketing Lead to take ownership of the business's largest revenue-generating channel while driving marketing activity across the broader organisation.
In this role you will own an established eCommerce channel contributing over 50% of group revenue, you will lead a major Shopify transformation, marketplace expansion and digital growth strategy that has a broad remit spanning eCommerce, digital marketing, brand and customer experience.
Reporting to the CEO - this newly created role offers genuine ownership, autonomy and the opportunity to make a measurable commercial impact. You'll lead the evolution of an already successful Shopify business, oversee a major website redevelopment and brand refresh, expand into new online marketplaces and deliver an integrated marketing strategy across multiple channels.
This is an opportunity for someone who enjoys balancing big-picture thinking with hands-on execution, combining strong commercial instincts with technical eCommerce capability and creative marketing expertise.
eCommerce & Digital Growth:
Own the day-to-day performance and optimisation of the Shopify storefront, including merchandising, customer experience, promotions and conversion.
Lead a major Shopify website redevelopment and rebrand, partnering with external developers and agencies.
Drive expansion into new online marketplaces and third-party retail platforms.
Develop and execute a structured conversion rate optimisation strategy to improve customer experience, engagement and sales.
Collaborate with operations and data teams to deliver seamless integrations across inventory, fulfilment and online sales channels.
Identify opportunities to improve customer journeys, cross-selling, upselling and overall digital performance.
Digital Marketing & Brand:
Develop and execute an integrated 12-month marketing calendar across eCommerce, retail and wholesale.
Lead email and SMS marketing through Klaviyo, driving customer acquisition, engagement and retention.
Oversee paid digital activity across Meta and Google, working with external partners to optimise performance.
Manage social media strategy and content across key platforms, including TikTok.
Establish and maintain consistent brand guidelines and visual merchandising standards across digital and physical retail channels.
Coordinate campaigns supporting product launches, seasonal promotions and business expansion.
Track and analyse campaign performance, customer behaviour and marketing effectiveness using GA4 and relevant reporting tools.
The Skillset |
You'll be an experienced eCommerce professional with a strong understanding of digital marketing and a proven ability to grow online revenue.
Commercially minded, analytical and proactive, you're equally comfortable reviewing conversion data, briefing a development agency, building a marketing campaign or identifying the next opportunity to improve performance.
Ideally, you'll bring:
4+ years' experience managing a Shopify eCommerce business, ideally with Shopify Plus exposure.
Demonstrated success driving online sales, conversion and customer engagement.
Broad digital marketing capability across paid media, CRM, email/SMS, social media and brand.
Experience with marketplace integrations such as Amazon, eBay, Mirakl or Marketplacer will be highly regarded.
Exposure to website redevelopment, re-platforming or major digital transformation projects.
Hands-on experience with Klaviyo, GA4 and digital performance reporting.
Strong project management skills and confidence managing external agencies and technical partners.
A collaborative, solutions-focused approach with the ability to balance strategic priorities and hands-on delivery.
The Offer |
This is an opportunity to take ownership of an established and commercially significant eCommerce business, rather than build a channel from the ground up.
With a major digital transformation underway, new marketplaces on the horizon and the support of an ambitious leadership team, you'll have the scope to shape how the business connects with customers and grows across multiple channels.
If you're a commercially driven eCommerce specialist who thrives on ownership, innovation and delivering results, we'd love to hear from you.
Please note this is an onsite role based in the NorthWestern suburbs of Melbourne.
For a confidential discussion, contact The Talent Mill or apply now.
Apply with Ange |
If this sounds like you, reach out to Ange for a confidential chat.
ange@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.