eCommerce & CRM Executive
Now Hiring | Global Streetwear | Sydney
The Brand |
A leading Australian active and streetwear brand recognised globally for its innovation, design, and dynamic digital presence. Built on performance and style, the brand continues to redefine fashion through technology, creativity, and community.
The brand reflects a sense of boldness, confidence, effortless beauty and unity - which echoes in their company culture. They take great care, and pride in seeking out creative, committed, friendly, hardworking individuals to join their growing team.
The Role |
We’re looking for a driven and detail-oriented an experienced eCommerce & CRM Executive to join a best-in-class digital team in a fast-paced, forward-thinking environment. They will own daily eCommerce operations and end-to-end execution of CRM and EDM campaigns.
This role is ideal for someone passionate about fashion and digital retail, eager to gain hands-on experience across merchandising, campaign execution, and performance reporting within a collaborative team environment.
eCommerce
Work closely with the Global Head of Digital to build out and execute global website(s) capabilities, strategies, and Ecommerce innovation.
Drive the day-to-day operations of Digital Marketing to ensure that how our brand shows up across all channels is consistent and inspiring, with a focus on new visitors and new customer acquisition
Ownership of all product enrichment for weekly product launches, including product descriptions, care instructions and metadata.
Own the on-site global merchandising strategy across both ANZ & INTL websites.
Work with the Global Head of Digital to project manage and execute all UX/UI & Optimisation & Enhancement related projects.
Coordinate with the graphic design team to ensure the website always has new content on a weekly and quarterly basis to align with collection releases and marketing strategies.
Work with a third-party development agency and assist with testing new functions and features on-site, and validating tickets.
Assist with Customer Service feedback, driving actions and callouts on-site to ensure a holistic user journey.
CRM & EDM
With the CRM & Trade Manager, own end-to-end execution of email marketing campaigns (EDMs) and flows in Klaviyo, including segmentation, content creation, QA, testing, and deployment.
Develop automated lifecycle journeys (welcome, post-purchase, replenishment, win-back, lapsed customer reactivation) to drive customer retention and LTV.
Manage customer database segmentation to deliver highly targeted campaigns across EDM and SMS.
Partner with the Head of Digital to define and report on CRM KPIs (open rate, CTR, CVR, churn, retention, and revenue attribution).
Maintain CRM data hygiene, ensuring compliance with GDPR/CCPA and best practice opt-in management.
Plan and execute structured A/B testing across CRM campaigns (subject lines, content, CTAs, offers) to drive continuous improvement.
Coordinate CRM campaign schedules with the global Trading & GTM calendars.
Partner with Design to ensure all EDMs and SMS campaigns are brand-consistent yet performance-driven.
Explore integration opportunities between CRM and paid media channels to maximise audience targeting and retargeting.
The Skills |
A minimum of 2+ years of Digital Marketing & eCommerce experience, ideally within the fashion industry.
Demonstrated and proven Shopify experience: 2–5 years (essential).
Hands-on Klaviyo CRM/EDM campaign management: segmentation, automation, flows, and testing (essential).
CRM journey-building experience customer lifecycle automation (essential)
Google Analytics experience: 2–5 years.
Experience using heatmapping tools.
AP21 and related product data coordination abilities (PIM experience a plus).
SearchSpring or related experience.
Style Arcade or related merchandising/inventory data tool set experience.
Project management experience with a major tool, such as Monday.com or JIRA.
Experience managing multiple projects at the same time.
Strong understanding of customer lifecycle management and retention strategies.
Ability to analyse CRM data and derive actionable insights to improve performance.
Impeccable written and verbal communication.
Impeccable interpersonal skills and ability to build meaningful relationships.
Creative minded and analytically driven.
The Offer |
A competitive salary package.
Be part of a globally recognised Australian brand.
Generous staff discounts.
Supportive, energetic and fashion-forward team environment.
Opportunities to grow your retail career.
Connect with Mikaela on this one - mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.