Digital & eCommerce Manager
Premium Multi-brand Fashion Retailer
Now Hiring in Melbourne
The Brand I
Our client is a premium multi-brand fashion retailer known for its curated edit of elevated wardrobe essentials, event dressing and resort wear. With a strong client-first approach and a growing digital presence, the business is entering an exciting next phase while continuing to protect the quality, service and brand standards it is known for.
The Role I
Reporting to the Brand Director, the Digital & eCommerce Manager will lead the brands ecommerce performance, digital trade and customer experience strategy. This role is responsible for driving online growth through platform optimisation, CRM, customer journey improvements and digital performance, while ensuring all digital touchpoints reflect the premium standards of the brand.
Key responsibilities include:
Own eCommerce performance, digital trade and online revenue growth
Lead ecommerce trade performance, CRM strategy and customer retention initiatives across key channels
Partner with the Brand Director to ensure digital execution aligns with brand and commercial priorities
Oversee website merchandising, customer journey optimisation, CRO initiatives and UX improvements to drive conversion and customer engagement
Oversee digital execution and ensure ecommerce initiatives are aligned across CRM, website and acquisition channels
Lead website redevelopment projects, platform enhancements and digital integrations
Own Shopify performance, functionality and optimisation roadmap
Develop and execute lifecycle marketing strategies across acquisition, retention and reactivation
Lead A/B testing initiatives across website and CRM to improve customer experience and conversion
Manage EDM, customer retention and lifecycle marketing activity
Manage agency partners and external suppliers across digital and creative
Analyse performance across traffic, conversion, AOV, retention and ROI
Lead, support and hold accountable a small internal team
The Skillset I
We’re looking for a commercially sharp digital and eCommerce leader with experience in premium or luxury retail, fashion, lifestyle, beauty or a similar consumer-led environment.
You will bring:
Advanced Shopify experience, essential
5+ years’ experience in ecommerce, digital trade or ecommerce operations within a premium retail, fashion, beauty or lifestyle environment
Experience managing website redevelopment, platform enhancements or digital projects
Strong understanding of customer journey optimisation, lifecycle marketing and conversion rate optimisation
Hands-on experience with Klaviyo flows, segmentation and retention strategy
Proven experience owning digital trade and eCommerce performance
Strong understanding of paid media, CRM, CRO and digital optimisation
Experience leading campaigns across digital, content, social and retail channels
Strong commercial acumen with the ability to translate data into action
Confidence managing agencies, suppliers and internal stakeholders
Experience leading and developing small teams
A hands-on, detail-focused approach with the ability to move between strategy and execution
The Offer I
This is a high-impact leadership role with genuine ownership across ecommerce performance, digital trade, customer experience and platform growth. You’ll work closely with senior leadership, lead a small team and play a key role in shaping the next phase of growth for a premium retail brand.
The role offers broad scope, strong visibility and the opportunity to influence digital strategy, campaign direction and customer experience across a high-standard, fast-paced retail environment. You’ll be joining a business that values quality execution, commercial thinking, premium brand standards and a hands-on approach.
Please note this role is based 5 days in the Armadale office.
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.