Highly Regarded Australian Fashion Brand
Now Hiring in Sydney

The Brand I

This Australian fashion brand is entering an exciting new chapter of growth and transformation. With a strong legacy in the retail market and a renewed focus on digital innovation, the business is investing heavily in its eCommerce and customer experience capabilities. Recent tech upgrades, new creative leadership and evolving loyalty initiatives are creating a far more sophisticated CRM environment. One where customer insights, strategy and innovation can genuinely shape the future of the business.

Operating within a collaborative and fast-moving team, this is a business where ideas are welcomed, decisions happen quickly and individuals are empowered to make a tangible impact. The culture is highly cross-functional, bringing together eCommerce, marketing, brand and customer teams in a close-knit environment where everyone rolls up their sleeves to get things done.

The Role |

An opportunity has arisen for a CRM Specialist (or Senior CRM Specialist, depending on experience) to join a growing digital and customer function during a pivotal transformation period. This role will suit someone who enjoys balancing strategy with execution; someone equally comfortable diving into customer data and segmentation as they are building campaigns, collaborating with creative teams and identifying opportunities to improve the end-to-end customer journey.

Working closely with senior eCommerce leadership, you’ll play a key role in shaping customer retention, engagement and loyalty initiatives across multiple digital touchpoints.

Key Responsibilities:

Develop and execute CRM strategies focused on customer engagement, retention and loyalty
Manage and optimise EDM campaigns, automated flows and customer communications
Analyse campaign performance and customer behaviour to drive actionable insights
Own customer segmentation strategies to improve engagement and conversion outcomes
Collaborate with eCommerce, marketing and creative teams to deliver best-in-class campaigns
Contribute to the evolution of loyalty and customer lifecycle strategies
Support ongoing digital transformation and CRM platform optimisation projects
Identify opportunities to improve customer journeys across email, SMS and digital channels
Implement testing strategies across subject lines, send times, creative and audience targeting
Maintain CRM databases and ensure compliance with privacy regulations and data governance
Provide reporting and recommendations to support commercial and customer growth objectives
Support ad hoc campaign execution, copywriting and project delivery when required

The Skill Set I

Previous experience in CRM, lifecycle marketing or customer retention roles
Strong understanding of EDM platforms, customer segmentation and campaign optimisation
Data-led mindset with the ability to translate insights into actionable strategies
Experience working within eCommerce, retail, fashion or consumer-led environments preferred
Comfortable operating in a fast-paced and evolving business environment
Ability to balance strategic thinking with hands-on execution
Strong stakeholder management and cross-functional collaboration skills
Excellent written communication and campaign briefing skills
Exposure to loyalty programs, customer journeys or automation flows highly regarded
Commercially minded with a customer-first approach
Self-sufficient, proactive and adaptable working style
Passion for fashion, digital innovation and customer experience

The Offer I

Opportunity to join a well-known Australian retail business during an exciting transformation phase
Significant scope to influence CRM strategy and customer engagement initiatives
Collaborative and highly creative team environment
Exposure to large-scale digital and eCommerce transformation projects
Genuine opportunity to shape the future direction of the CRM function
Fast-moving business with strong leadership visibility and impact
Hybrid working environment
Career growth opportunities within digital, loyalty and customer strategy
Competitive salary package tailored to experience level

Apply with Mikaela |

If this sounds like you, reach out to Mikaela for a confidential chat.

mikaela @thetalentmill.com.au

The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.   

Recruitment – but make it ethical not transactional.  Quality over quantity – always. Truly consultative and delivered at pace.  We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.  

CRM Manager

Product Developer