Performance Marketing Manager - Leading Femtech - Sydney CBD

This client is taking the women’s health industry by storm – due to growth we are seeking a Performance Marketing Manager to join the team in Sydney.

If you thrive off data and analytics, rapid experimentation and collaborating in an innovative team, this is your opportunity to do your best work, make them grow exponentially into one of the world’s top healthcare brands - and see your work impact lives all around the world.

Picture yourself in the role:

Working closely with the Founder and Growth Marketing Manager - you’ll be responsible for setting the strategy and owning the performance channels to help them acquire customers and build their brand to exponential levels.

You’ll be finding innovative ways to improve existing channels, testing, and scaling new channels before anyone else, optimising for the return on our ad spend and collaborating with the wider team.

Here’s what you could get up to in any given week:

  • Constantly thinking about company-wide optimisations that are low impact, high return

  • Optimise existing channels so that they are an industry leader

  • Completely scale channels from the ground up to diversify the marketing mix.

  • Access to Australia’s top marketers

  • Find inventive, efficient ways to test as much creative as possible

  • Set the strategy for performance marketing when they launch new products and new markets

  • Hire your own team so that as they scale even faster, they have the best talent to support this growth

  • Get into the nitty-gritty of their top-performing ads and share learnings with the team so they are constantly finding golden nugget ads that provide huge returns

Who you are:

You are genuinely excited by experimentation – this brand is fanatical about moving fast and this role has unlimited budgets as long as you hit softer metrics. Innovation inspires you and being able to use your creativity to maximise our impact on the lives of customers is what brings out the absolute best in you.

If you’re a digital marketing gun - one who is hungry to learn more about what’s happening in this space and constantly staying on top of industry trends, then you will feel right at home in this role. As one of the early hires, you’ll have unlimited room for personal growth within the company.

Other skills and qualities we look highly upon:

  • At least 3 years of recent experience in performance marketing for a consumer brand (ideally a startup or brand that has rapidly scaled)

  • Experience scaling paid channels (social and search) with proven success in keeping CACs low

  • Demonstrated results in testing and scaling new channels

  • Strong data analysis skills (google sheets, data studio, analytics)

  • A growth mindset - using your initiative to continuously improve and stretch your capabilities

  • Ability to analyse the performance of all paid media channels together

Ready to apply? We are ready to chat – contact me now for details about this role and to find out if you could make magic with this life-changing company!