There aren’t many businesses that have doubled in size and turnover during COVID, and with expansion into the US on the horizon this is the time to join this innovative women’s online fashion brand in a newly created role as an eCommerce & CRM Manager based in the Inner West of Sydney.
Dedicated to making every woman feel their absolute best when wearing one of their designs, this is an established online retailer that are going from strength to strength. They have been kicking goals and winning awards through their high levels of engagement on socials.
The ECommerce & CRM Manager plays a key role in driving the brand's conversion, revenue targets and ultimately growth across the ECommerce platform via the CRM database. This role is responsible for the daily management and enhancement of the website and the ongoing development of the team that supports this function.
You’ll oversee and manage the ECommerce team and budgets to ensure efficient operation of the website, seamless integration with complimentary systems including inventory and CRM systems for EDM management and drive all Ecomm. activity to hit performance KPIs.
You will be required to use best practice and trending UX/UI principles and tools to deliver an outstanding experience for customers, continuously increasing conversion and repeat purchases through clever and strategic SEO.
Key to this role is managing and growing the US site, ensuring the offering is tailored to the US customer.
Owning and driving strong performance of all website metrics including conversion, site stability and uptime ( Magento2) and site speed (New Relic) etc.
Coach, mentor and develop direct reports; monitor their performance and coach for improvement
AB & multivariate conversion optimisation testing (AB Tasty)
SEO - onsite, navigation and taxonomy, 3rd party sites and blog
Site merchandising, search & VM strategies
Management of website development agency ensuring works are to budget
Project management of agile releases (2-3 per month)
Plan and forecast budgets and maintain regular reporting
Stay on top of key trends in ECommerce, UX and CX, best practices and new technologies and proactively communicate to the Lead Team for consideration
Ownership of CLTV metric as key metric
Automation strategy (Dot Digital)
Work closely with the Lead Team to determine customer lifecycle, repurchase and retention and lead generation strategies
Segmentation strategy and implementation - based on RFM segments
Maintain customer data and work on strategies to increase the procurement of customer data to better inform business decisions
Implementation of all marketing campaigns per the marketing calendar
Manage and create the email marketing schedule and briefing documents
Manage EDM testing to ensure successful execution
Preferred Skills & Experience you will bring
5+ years’+ in a similar ECommerce & CRM role
Strong working knowledge of Magento is a must
Fashion experience is essential
Proven track record of successful inventory system integration
Both strategic and hands-on - can operate successfully across this spectrum
UX/UI experience including conversion optimisation tools
Advanced Excel incl pivot tables, v-lookups, macros for reporting and data management is essential
Strong analytical, numeracy and reporting skills with a commercial mindset
Great leadership skills
Exceptional communicator and can influence with credibility
Ability to work autonomously and to deadlines
Experience in a fast-paced environment working with entrepreneurial minds
Trends, Designs, Brands and Social Media savvy
Creative, problem-solving skills
With amazing company benefits such as a fully stocked kitchen, regular social events, a relaxed environment – not to even mention great remuneration and career opportunities – this is an opportunity not to be missed!
Contact me directly with any questions or to apply for your new little dream role!