Digital Marketing Strategist - Empowerment Brand - Melbourne

We are working with an established Empowerment brand that is now seeking a Digital Marketing Strategist to join the team.

This wholesale and online brand has had strong success over the last 10 years both locally and internationally – with their range of empowerment products they have a strong focus on creating products that drive you to achieve your goals.

In a newly created role, we are looking for a driven individual who is passionate about growth through digital marketing and social media. You will be working directly on building brand awareness, as well as working with the Lead Designer and Founder to develop and execute digital marketing strategies to drive business objectives, increase brand awareness and capitalise on key annual events.

Key to the success of this role is the creation and execution of a digital strategy that effectively captures our essence as a brand and speaks to our broad range of audience and converts them to a customer. You will help grow the brand’s influence globally while also increasing brand loyalty and product awareness amongst the existing community. You will identify and implement leading digital opportunities across all digital channels and work closely with the CEO to identify strategic eCommerce direction focussed on direct to consumer and wholesale solutions.

If you love to steer the creative ship, are full of innovative ideas that challenge the norm, and want to drive the brand strategy for a growing Founder led business – then we want to speak with you!

  • Develop and execute new social media marketing and digital marketing strategies to help drive sales

  • Create and implement marketing campaigns

  • Create innovative content

  • Establish influencer outreach program

To succeed in this role you will have:

  • Marketing/communications qualifications and three to five years’ experience working with online platforms, including social media

  • Experience in social media and marketing

  • Strong analytical and communication skills.

  • Creative, out of the box thinker, result-orientated.

  • High attention to detail.

  • Display in-depth knowledge and understanding of social media platforms

  • Demonstrate the ability to create, implement and evaluate social media activities and programs

  • Hands-on, comfortable rolling up your sleeves, with an ability to adapt quickly to a dynamic environment.

  • Thrives in a fast-paced environment and small business

  • Experience with Search Engine Optimisation (SEO), Google AdWords, and Facebook advertising

  • Understanding of SEO and Google Analytics

We are a scale-up with a talented team, who work with a broad scope to achieve business goals. Candidates who have experience working in an entrepreneurial, hands-on environment will be highly regarded.

This role is based in the South East of Melbourne and can be part-time or full time – this is an exciting opportunity to work with a Founder led company that is kicking goals!

We are looking to speak to high-level digital strategists seeking to join a transformative business with a talented and high performing team. Based in South East Melbourne, this role will operate from home predominantly as with some touchpoints in the office – working parents are very welcome to apply!