Brand Marketing Manager

Sydneysiders - it’s not often we pop in with a dream job but when we do, we make it worth your while!

If the following has you saying Me, Me, Me then we might have the perfect little role for you!

  • Working campaign shoots monthly in amazing beach locations

  • You know JUST the model you would choose to match the location

  • You are the ultimate social media curator and brand custodian

  • You know who's who in the influencer world (heck you probably have their number too!)

We are working with a growing women’s fashion brand, based on Sydney's Northern Beaches – we are looking to speak to an experienced Brand Marketing Manager to join their team.

Reporting to the General Manager, the Brand Marketing Manager is responsible for developing and implementing a brand and social media strategy that will elevate the brand and support brand awareness across all channels, with a focus on organic social media channels.

With key focus areas across:

  • Brand marketing

  • Social Media Engagement

  • Social Media organic follower growth

  • Influencer collaborations

  • Creation of and communication of Marketing Calendar

  • Leading campaign management process from planning, development, and execution to delivery including location scouting, model casting and running campaign photo shoots with that epic eye for creative direction that you have

  • Work with the Ecommerce Manager and Digital Marketing Specialist to develop and oversee communication ensuring it is in line with brand strategy.

  • Deliver a consistent tone of voice and brand persona across all channels

  • Own the content calendar and go-to-market pack including management of key messages and copywriting for each season

  • Manage the execution of any events and brand collaborations

  • Develop and execute an Organic Social media strategy.

  • Develop and execute the content calendar for social media including planning and posting.

  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).

  • Manage and produce all Blog posts for the online website

  • Work with the Graphics team on brand content across the business

  • Source, recommend and invest in model talent, influencers and partnerships that have global reach, setup collaborations, brand ambassadors/model talent

  • Manage ongoing monthly social content budget

  • Lead the development of an influencer strategy and outreach including all tiers: macro, micro, VIPS and paid talent & ambassadors.

Ideally you will come with:

  • 5 years plus Brand Marketing

  • 2-4 years’ client-side PR, Social or Marketing comms experience

  • 2+ years’ Agency PR experience desirable

  • 1-2 years’ Fashion experience desirable

  • Media and PR relationships within Australia or the US

  • Photoshoot & planning skills – with amazing creative direction

  • Budget management, and talent booking experience

  • Strong experience of influencer management

  • Copywriting/social post writing/ press release skills

  • Team management and leadership skills

Then we want to chat to you, your background will be in brand marketing for a premium or luxe brand, you will know how to create epic brand marketing that is going to match the aesthetic of this gorgeous fashion brand based over on Sydney's Northern Beaches.

This one isn't round for long and with a brand that is fast on the rise you want to jump on this one!

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