Senior Marketing Manager
Highly Regarded Australian Fashion Brand
Now Hiring in Sydney
The Brand I
This highly regarded Australian fashion and lifestyle retailer has built a strong national presence through a commitment to premium customer experience, trend-led product, and a vibrant retail culture.
With an established store network and growing digital footprint, the business is entering an exciting phase of brand and commercial transformation focused on elevating the customer journey across every touchpoint.
Known for its fast-paced and collaborative environment, the business brings together creative, commercial and operational teams to deliver impactful campaigns and meaningful customer engagement. This is an opportunity to join a confidential but widely recognised retail brand at a pivotal stage of growth and innovation.
The Role |
An exciting opportunity exists for a Senior Marketing Manager - Trade Marketing to lead the delivery of integrated marketing campaigns across a national retail network and digital channels. Reporting into the broader Brand & Marketing function, this role will play a critical part in driving commercial performance, elevating campaign execution, and ensuring brand consistency across all customer touchpoints.
Key Responsibilities:
Lead and execute the end-to-end Trade Marketing strategy aligned to seasonal campaigns and business objectives.
Partner closely with Buying, Design, Retail and VM teams to bring product stories and campaigns to life.
Drive seamless in-store campaign execution across a national retail footprint.
Manage the campaign calendar and coordinate marketing rollouts across multiple channels.
Develop and deliver campaign toolkits and retail communications to support store teams.
Oversee Local Area Marketing initiatives to drive store-level performance and customer engagement.
Analyse campaign performance data and customer insights to optimise future activity.
Ensure all campaign activity aligns with brand positioning and commercial priorities.
Collaborate with cross-functional stakeholders in a fast-paced, highly collaborative environment.
Lead, mentor and develop direct reports within the marketing function.
Identify opportunities to enhance customer experience across physical and digital touchpoints.
Support broader brand initiatives during a significant business transformation phase.
The Skill Set I
Proven experience in a senior Trade Marketing, Campaign Marketing or Retail Marketing role.
Background within fashion, lifestyle, retail or consumer-driven industries preferred.
Strong commercial acumen with a proven ability to drive sales outcomes through marketing activity.
Demonstrated experience delivering integrated campaigns across retail and digital channels.
Excellent stakeholder management and cross-functional collaboration skills.
Strong organisational and project management capabilities with attention to detail.
Experience managing campaign calendars, launches and multi-channel executions.
Proven leadership experience with the ability to mentor and develop team members.
Analytical mindset with confidence interpreting data and campaign performance metrics.
Passion for brand, customer experience and creating engaging retail environments.
The Offer I
Opportunity to join a highly successful and nationally recognised retail business.
Key leadership role during an exciting period of brand and commercial transformation.
Collaborative and high-performing team culture.
Ability to shape customer experience across a national store network.
Career growth opportunities within a dynamic and evolving organisation.
Access to strong employee benefits and team perks.
Apply with Mikaela |
If this sounds like you, reach out to Mikaela for a confidential chat.
mikaela@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.