Australian Luxury Fashion House
Now Hiring in Sydney
The Brand |
Our client is an established Australian luxury brand with a significant international presence and ambitious plans for continued global growth.
Operating across wholesale, retail and eCommerce, the business has developed a strong international distribution network and is investing in building its position within the global luxury market, with the US a key strategic priority.
With an entrepreneurial mindset, collaborative culture and a clear vision for international expansion, this is an exciting opportunity to join a business at a pivotal stage of its growth.
The Role |
We are seeking a commercially astute and strategically driven Senior Marketing Manager to lead the development and execution of global go-to-market strategies, with a particular focus on strengthening brand positioning and driving growth across the US and other key international markets.
Reporting to the Head of Brand & Marketing, this is a highly influential role requiring someone who understands how to successfully position and grow a luxury brand across different markets, balancing a consistent global identity with locally relevant marketing strategies.
You will be responsible for translating consumer insights, cultural influences and commercial data into sophisticated, measurable marketing strategies that resonate with target audiences and deliver meaningful business outcomes.
Beyond campaign execution, we are looking for a genuine strategic thinker who understands why a marketing strategy works, how to measure its success and which levers to pull to drive performance.
As a key member of the leadership team, you will also act as a trusted second-in-command to the Head of Brand & Marketing, providing direction and leadership across the marketing function.
Develop and execute comprehensive go-to-market strategies across global markets, with a particular focus on the US.
Build market-specific marketing plans that consider local consumer behaviour, cultural influences, competitive landscapes and commercial opportunities.
Translate global brand objectives into locally relevant strategies while maintaining a consistent and elevated luxury brand positioning.
Identify opportunities to strengthen brand awareness, desirability and market penetration through strategic partnerships, PR, events and brand activations.
Lead integrated seasonal marketing campaigns across wholesale, retail, eCommerce, CRM and digital channels.
Utilise consumer insights, market research and performance data to inform strategic decisions and investment priorities.
Establish clear KPIs and measurement frameworks to evaluate campaign effectiveness, brand growth and commercial return.
Analyse performance, identify opportunities for optimisation and adapt strategies based on market insights and results.
Manage international PR agencies and external partners, ensuring alignment with brand positioning and commercial objectives.
Oversee the global marketing calendar, ensuring seamless execution across markets and business functions.
Lead and mentor a team of two - creating a collaborative, accountable and high-performing team.
Partner closely with the Head of Brand & Marketing, providing strategic input and leadership across the wider marketing function.
The Skillset |
You are an experienced, commercially minded marketing leader with a sophisticated understanding of luxury brand positioning and a proven ability to develop successful international go-to-market strategies.
You combine creative thinking with analytical rigour and understand that effective marketing requires more than compelling campaigns. It requires a deep understanding of the consumer, the market and the commercial drivers behind sustainable growth.
You will bring:
7+ years' marketing experience within luxury fashion, beauty, premium lifestyle or a comparable consumer-led industry.
Demonstrated experience developing and executing go-to-market strategies across multiple international markets.
Strong understanding of global brand positioning and the importance of localising marketing strategies for different consumer audiences.
Experience within the US market will be highly regarded.
A sophisticated understanding of luxury consumers, cultural influences and the nuances of building brand desirability.
Proven ability to develop data-led marketing with clear performance measures and commercial outcomes.
Experience across brand marketing, PR, partnerships and integrated omnichannel campaigns.
Strong commercial acumen, with the ability to interpret market data, measure effectiveness and identify growth opportunities.
Experience leading and developing a team while working collaboratively with senior stakeholders.
The confidence and capability to operate as a strategic partner to senior leadership.
Importantly, you will be able to clearly articulate the thinking behind your marketing strategies, the insights that informed your approach and the measurable impact they delivered.
The Opportunity |
This is an exceptional opportunity for a strategic marketing leader to play a pivotal role in the international growth of an established Australian luxury brand.
With significant investment in the US market and ambitious plans for continued global expansion, you will have the opportunity to shape market positioning, influence international growth strategy and build meaningful connections with luxury consumers around the world.
You will join a collaborative, ambitious team where strategic thinking, commercial insight and creative excellence are equally valued.
5 days onsite – with Summer Friday early finishes and birthday leave
Apply with Ange |
If this sounds like you, reach out to Ange for a confidential chat.
ange@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.