Australian Luxury Fashion House
Now Hiring in Sydney
The Brand |
Our client is an established Australian luxury fashion house with a growing international presence and ambitious plans for continued global expansion.
Operating across wholesale, retail and eCommerce, the business has built a strong international footprint and is investing significantly in its direct-to-consumer channels, with the US a key strategic growth market.
With a high-performing, ambitious team and a clear focus on establishing its position within the global luxury market, this is an exciting opportunity to join a business where digital performance plays a critical role in its continued success.
The Role |
We are seeking a commercially astute, highly analytical and technically proficient Senior Digital Marketing Manager to lead digital acquisition, retention and performance marketing across Australia and international markets.
Reporting to the Head of Brand & Marketing, this is a pivotal role responsible for driving eCommerce growth, optimising marketing investment and ensuring digital activity delivers measurable commercial outcomes.
You will take ownership of the digital channel mix, working closely with external agency partners across paid media and CRM to maximise performance, identify growth opportunities and strengthen customer acquisition and retention.
We are looking for someone who is technically confident, comfortable working directly within digital platforms and able to interrogate performance data to understand what is working, what isn't and why.
You will combine strategic thinking with hands-on expertise, bringing a proactive, test-and-learn approach to driving sustainable digital growth.
Develop and execute performance marketing strategies across Meta, Google, Pinterest and emerging digital channels to drive customer acquisition and revenue growth.
Own the digital channel mix and budget allocation, ensuring investment is optimised across acquisition, retention and international markets.
Drive digital performance across Australia and the US, identifying market-specific opportunities to accelerate growth.
Analyse key performance metrics including ROAS, customer acquisition cost, conversion, retention and customer lifetime value to inform commercial decisions.
Work directly within digital marketing platforms to evaluate campaign performance, troubleshoot underperforming activity and identify opportunities for optimisation.
Manage and challenge external paid media and CRM agencies, ensuring accountability, technical excellence and delivery against agreed KPIs.
Lead CRM and lifecycle marketing strategies, leveraging Klaviyo, customer segmentation, email, SMS and automation to maximise customer engagement and retention.
Develop and optimise affiliate marketing programs to build additional revenue streams and strengthen international brand reach.
Partner with the eCommerce team to improve SEO, website conversion, organic traffic and the overall customer journey.
Establish clear reporting frameworks, translating complex performance data into actionable insights and strategic recommendations.
Identify opportunities to test new channels, refine audience targeting and improve marketing efficiency.
Lead and develop the digital marketing team, fostering a culture of accountability, collaboration and continuous improvement.
The Skillset |
You are an experienced digital marketing professional who combines strong commercial acumen with genuine technical expertise.
Highly analytical and results-driven, you understand the relationship between channel performance, customer behaviour and eCommerce profitability.
You are confident developing digital growth strategies but equally comfortable getting into the detail, interrogating data and challenging agency recommendations to ensure the strongest possible outcomes.
5+ years' experience in digital and performance marketing, ideally within fashion, luxury, premium retail or a high-growth eCommerce business.
Proven experience developing and optimising paid media strategies across Meta, Google and Pinterest.
Strong technical proficiency and hands-on experience working within digital advertising and analytics platforms.
Demonstrated success managing significant digital marketing budgets and delivering measurable improvements in ROAS, CAC and customer lifetime value.
Advanced understanding of CRM, customer segmentation, retention and lifecycle marketing, ideally with Klaviyo experience.
Experience managing external performance marketing agencies, with the technical knowledge to challenge recommendations and drive accountability.
Strong analytical capability and the confidence to interpret complex data, identify performance gaps and implement effective solutions.
Experience across affiliate marketing, SEO and website conversion optimisation.
An understanding of international eCommerce markets, with US market exposure highly regarded.
Experience leading a team and collaborating with senior stakeholders across marketing and eCommerce.
We are open to candidates from both in-house and agency backgrounds, provided you can demonstrate strong technical capability, commercial ownership and a track record of delivering results.
Above all, you will be able to clearly articulate why a digital strategy has succeeded or underperformed, the data behind your decisions and the actions you have taken to improve performance.
The Opportunity |
This is an exceptional opportunity to take ownership of digital performance within an established Australian luxury brand entering an exciting phase of international growth.
With significant focus on the US market, an established agency network and continued investment in digital acquisition and retention, you will have the opportunity to make a tangible impact on commercial performance and global eCommerce growth.
You will join an ambitious, high-achieving team that values innovation, accountability and measurable results, with the opportunity to further develop and grow the digital marketing function.
Summer Fridays and birthday leave
Opportunity to influence digital growth across international markets
Leadership responsibility within a growing marketing function
A collaborative, ambitious and high-performing team environment
Apply with Ange |
If this sounds like you, reach out to Ange for a confidential chat.
ange@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.